Jimmy is a seasoned marketing strategist and creative director with over seven years of experience helping brands grow from the ground up. He is the founder of Stay Social Marketing, the sister company to 90u, where he led marketing initiatives for a wide range of clients including Morrison Homes, Crossroads Farmers Market, local family-run businesses, and dental clinics across Alberta.

Now, as the founder of 90u and Creative Director of Legacy, Jimmy is channeling his passion into the cannabis industry. He supports clients across North America with bold, full-spectrum creativity. To date, he has helped 15+ cannabis brands, built multiple websites, created countless products, and contributed to generating profit for his clients.

From investor decks to retail store design, branding, event production, packaging, video and photography, social media, ad campaigns, websites, email marketing, SEO, and more. Jimmy brings a holistic and hands-on approach to marketing.

His global perspective includes two years living in Jamaica, where he led PR and marketing efforts for Herbs Jamaica during their partnership with the Jamaica Women’s National Football Team on their historic 2019 World Cup run.

At his core, Jimmy is a storyteller who blends creative instinct with strategic insight to help brands make a lasting impact.

‍

Carol is the powerhouse behind 90u’s momentum, bringing a unique blend of creativity, strategy, and sharp organization to everything she touches. With over 15 years of experience working with advertising agencies, design studios, and in-house marketing teams, Carol has a proven track record of building brands and launching campaigns that make an impact.

Whether it’s brand experiences, events, ad campaigns, or digital marketing, Carol gets it done with excellence. Armed with a Bachelor’s degree in Marketing and Communications, she pairs her deep expertise with a passion for structure and efficiency. (She even plans her life on Notion for fun.)

As a digital nomad, Carol thrives on exploring new cultures and perspectives. When she’s off the clock, you’ll find her experimenting in the kitchen, practicing Ayurveda, or jumping rope with the same curiosity and energy she brings to her work.

‍

Sean brings over a decade of experience in advertising, marketing, and multimedia production. Known for his ability to bridge strategy with creativity, Sean specializes in crafting disruptive campaigns that drive results while building lasting brand loyalty. His mantra, “From pre to post,” reflects his deep involvement in every phase of the creative process - transforming client visions into visual masterpieces with precision and passion.

As a seasoned creative director and operations lead, Sean thrives behind the scenes, ensuring every detail is in place - on time, on budget, and always with style. His expertise spans brand identity, digital PR, guerrilla marketing, social media strategy, and full-scale multimedia production. He’s led successful campaigns for global brands like ASICS, Starbucks, Shiseido, and Tiffany & Co., consistently delivering work that captures attention and delivers measurable impact.

Outside of work, Sean is a part-time musician and a full-time dad - bringing the same energy, heart, and dedication to his personal life that he brings to every project. 

‍

Jiwon brings over five years of social media management experience to 90u, turning creative ideas into strategic campaigns that drive engagement, build community, and deliver lasting growth. She holds a Bachelor of Management with a major in Marketing, which fuels her ability to deliver results with both creativity and precision.

Jiwon is also the co-founder of Stay Social Marketing, where she has led impactful campaigns for clients across a range of industries, including hospitality, film and television, and not-for-profits. Her portfolio includes standout work with Heartland and Crossroads Farmers Market, helping these brands strengthen their online presence and connect authentically with their audiences.

When she’s not planning content calendars or crafting brand voices, Jiwon enjoys spending time with her rescue dog from Mexico and is currently on a mission to become fluent in both Spanish and French.

‍

Lesli is the Creative Associate at 90u, where she ensures every project aligns with client goals while keeping timelines, visuals, and marketing strategy on track.

With over five years of marketing experience, Lesli brings a sharp eye for detail and a strategic mindset to every campaign. A graduate of the University of Alberta’s Dental Hygiene program, she spent over a decade working in dentistry before co-founding Stay Social Marketing. She leveraged her industry expertise to help dental clinics across Alberta grow their online presence through ad campaigns and content creation. She has also supported law firms, restaurants, and a variety of local businesses with tailored digital marketing strategies.

When she’s not working, Lesli enjoys spending time with her daughter and fur baby. She’s also a passionate traveler, with Vietnam and Morocco among her favorite destinations.

‍

Alyanna is the secret sauce of 90u, bringing over seven years of experience as the ultimate admin powerhouse. From financial administration to detailed profit and loss reporting, she keeps operations running smoothly—and somehow makes it look effortless (and even fun).

She holds a Bachelor of Arts in Mass Communication from Adamson University, which shines through in her clear communication, creative thinking, and strong sense of teamwork. Whether she’s balancing spreadsheets or streamlining systems, Alyanna approaches everything with focus, determination, and a positive attitude.

Fun fact: she went from hiding in the changing room, too nervous to get in the pool, to becoming a free-diving enthusiast. That same spirit of growth and adventure drives everything she does. And if you ever think about challenging her to a game—fair warning—she doesn’t just play to win, she plays full throttle.

‍

Yuwei Ooi is our seasoned Art Director who truly lives and breathes design. With a BA in Graphic Design (with Honors, no less) and an MSc in Business Management, she brings a powerful combination of creative vision and strategic thinking to the 90u team.

Yuwei is known for her ability to push creative boundaries while staying grounded in purpose. She transforms ideas into visually compelling concepts that not only look incredible but also align seamlessly with business objectives. Whether it’s branding, layout, or full campaign visuals, Yuwei blends originality with innovation in everything she touches.

When she’s off the clock, you’ll find her chatting with her pets. They haven’t responded yet, but she’s convinced it’s only a matter of time.