high heaven

View Work

Partners since 2019

content creation - store concept - on-location shoot

AMBITION

High Haven’s visionary team approached 90U intending to create a unique, immersive cannabis experience centered around the ’20s prohibition...an era defined by liberation, creativity, and unapologetic indulgence. This is one of those concepts that only comes around every so often; we knew it was special. Step into the glamor of the Jazz Age...

STRATEGY

Our strategy centered around the notorious era when flapper dresses moved in time to the rhythm of clandestine speakeasies, transforming ordinary spaces into secret sanctuaries of self-expression, whispering promises of triumphant hope.
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We collaborated with period aficionados to establish a definitive identity for High Haven. We wanted to channel the audacious spirit while resonating with modern consumers seeking premium, adventurous, and deeply meaningful experiences. We carried this throughout, re-imaging and securing High Haven in the twentieth century.

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CYCLE ONE

branding and logo design

We knew from the start the High Haven logo had to be intrinsically connected to the refined elegance of the 1920s, which we completed by blending Art Deco influences with modern charm. The branding is sleek and sophisticated, with delineated geometrics that borders on architectural, accented perfectly by a luxurious gold palette. High Haven’s logo instantly speaks to folks who value individuality, who embrace the extraordinary, and who aren’t afraid to free themselves from the conventional.

Content production

For High Haven’s content to double as a portal to a High Haven dispensary, we infused the era gone by with modern cannabis culture through engaging and evocative content. Our approach incorporates imagery, video production, and elaborate storytelling that spotlights the brand’s inspired roots. Every detail celebrates the jazzy-smooth fusion of nostalgia with contemporary culture.

Digital Marketing

The 90U team focussed on proactive SEO practices and campaigns designed to challenge the status quo. The rebellious spirit is alive, drawing in followers with a mix of intrigue and wonder. We stayed niche, inviting folks to step beyond the ordinary and immerse themselves in High Haven's world.

focus

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At 90U, we celebrate those with the audacity to challenge the status quo, the courage to embrace the unconventional, and who believe that little moments should always have a touch of extravagance…It's exactly how we do things around here. As trailblazers ourselves, it's been the perfect partnership. High Haven is no longer a secret.

It’s exploded as more than a cannabis brand, it’s a lifestyle rooted in boldness, creativity, and historical richness.

outcome

Thanks to 90U's strategic guidance, High Haven has achieved over 300,000 monthly impressions across various digital platforms, significantly boosting brand visibility. By implementing targeted digital strategies and fostering customer engagement—including growing social media interactions from zero to over 20,000 per month and building an active email subscriber base of more than 15,000—High Haven’s sales have grown substantially. This led to a retail presence in more than 85% of stores in its target region, cementing its status as a top cannabis brand.